Hardcore Watch Company

Hardcore Watch Company Owner & Designer Steve Soffa has been working in the world of promotional products for major corporations since 1993. Steve Soffa guided some of America’s top companies in their quest to effectively promote their corporate image and message. He utilized over 800 products manufactured by his corporation to achieve this goal, and felt an instant connection with timepieces – sophisticated and elaborate, watches were the perfect product for branded communication.

In 2003, Steve’s need for self-expression lead him to design, and further develop and create his art. He had admired and worked with the biking community for years and felt an affinity for its symbols and imagery. His love for the biking industry and his experience and reverence for watches made his involvement with custom choppers a natural succession of events and the impetus for the creation of his own watch company. In April of 2005, at the Laughlin River Biker Run, Steve launched his Hardcore Watch collection. The response was overwhelming.

February 8, 2008, Hardcore Watch Company “Sweetheart Party” – What a kick ass party!!! If you were there you know what I mean… If not… You missed out. This years event included Maxim Photography Models, custom chopper builder Kyle Kirkman of Route 66 Choppers and rock band D’Amato.

D’Amato is a four-piece modern rock group with a sense of danger and beauty that’s been missing from the music scene for far too long. Their suitably explosive debut effort “Synesthesia” marks the spot for a new beginning from a band of rock n’ roll brothers united by controversial pasts and an evolving, but positive future.

“We’re all looking for a renaissance here,” explains the group’s founder and frontman, Anthony D’Amato.” Now we have that opportunity and it’s amazing. This music is just as poetic as it is aggressive. Darkness meets hope in a barroom brawl. It forces you to lace your boots up and get ready for the fight. There’s always that ‘F*ck you’ element to it. We really hope to bring some chaos back into the world of rock.

Everything you’ve heard about D’Amato is true. Their sound is defiantly forward-looking and truly fresh in all senses of that word. “The music is very aggressive,” says bassist Dave Filice. “But the live show is the real rush because there are no safety nets.”

Kyle Kirkman owner of Route 66 Choppers has been building bikes for over 15 years. Kyle is known for building custom bikes that are unique and grab attention. Kyle has been featured on the show CHOPPER NATION and DISCOVERY CHANNEL. Kyle’s bikes have been featured in every major bike magazine and now all over the internet. Kyle’s bikes have also won every major show on the West Coast and in Europe. Kyle still keeps his low profile and his very approachable attitude. “I like building bikes for people with a beer drinkers salary.”

Featured Custom Chopper “Radio Flyer.” Designed by Kyle Kirkman after seeing an old Radio Flyer wagon at the swap meet. Inspired by his new born son and the fact Kyle never had a red wagon, he built the bike. “Old Skool” with a new look is what Kyle was after when he built the bike. Every metal part on the bike was hand made from the frame down to the exhaust system. A bike that older and younger people can reflect back on the days of speeding down the hill in your RadioFlyer.

Summary – Steve Soffa announced the launching of Hardcore Watch Company franchisee opportunities, his new watch designs and his private line of custom built choppers. He was also presented with an autographed custom design guitar by the rock band D’Amato “Sales where through the roof” said HCW manager Virginia. On behalf of Steve Soffa, Thanks to everyone who participated and contributed to this years “Sweetheart Party”. See ya there next year!!!

Hardcore Watch Company
Rio All Suite Hotel & Casino
702.248.1922
www.hardcorewatches.com
info@hardcorewatches.com