Celebrity Poker Tournament

How often do you get to rub elbows – literally – with some of the biggest names in Hollywood and in sports and do it in front of a national television audience on ESPN? The 2009 Ante Up For Africa Celebrity-Charity Poker Tournament on Thursday, July 2 at the Rio All-Suite Hotel & Casino in Las Vegas gives you this special opportunity as the only event of its kind where the general public can participate.
Read more

Hitman Fight Gear

Hitman Figth Gear

Hitman Fight Gear, along with Punishment was among the companies at an event at the Hooters Las Vegas showcasing apparel inspired by mixed martial arts.

Billed as a showcase for the “edgier lifestyle,” the first Pre-Party exclusively for apparel inspired by the mixed martial arts phenomenon debuted this Memorial weekend as part of the Action Sports Retailer at Hooters Casino Las Vegas. Autograph signing with UFC fighter Martin Kampman and the Hitman Fight Girls.
Read more

AVN Adult Entertainment Expo 2009

AVN Expo 2009It’s sexy….it’s powerful…and it’s business all day long at the largest event of it’s kind in the world! All the suppliers, all the retailers and industry members converge every January at the one show all year where REAL business is conducted…where REAL players meet, and where REAL talent emerges!

The 2009 AVN Adult Entertainment Expo (AEE) is the largest event for the adult industry worldwide. If you are involved in anything ‘adult’ and want to sell or buy…. Read more

Mingle & Mayhem – Voodoo Lounge, LV

Mingle n Mayhen - Voodoo LoungeOctober 31, 2008 – Rio Casino Hotel 6th Annual “Mingle & Mayhem” Halloween Party @ VooDoo Lounge. Featuring Hardcore Watches Fashion Show, Alley Rat Custom Cycles Airbrush Body Art, Music by DJ L1 & V51, and $5,000 in cash for best costume.

VooDoo is a hip, upscale nightclub experience atop the 51st floor of the Rio Hotel. It is not only known for its beautiful view, but it has the most extraordinary cocktails in Las Vegas!
Read more

American Heat – Palm Springs, CA

American HeatAmercian Heat Motorcycle Rally – Jaw dropping stunt shows, live entertainment, bike games, ride-in shows, amazing motorcycles and more… Held on Palm Canyon Drive in downtown Palm Springs, California, October 10-12, 2008

The City of Palm Springs hosted 9,000 to 10,000 bikes throughout the three day event. The motorcycle rally included live music, endless shopping, amazing stunt shows and for participants; poker runs, bike games and a competition ride in shows.
Read more

HCW VIP Party – Rio Casino Las Vegas

VIP Party Rio CasinoIn Response to Overwhelming Demand, Steve Soffa’s Hardcore Watch Company Opens Consumer Gallery in Vegas’ Rio All Suite Hotel & Casino

On the heels of a recent JCK Jewelers Choice Award for best timepiece design, overwhelming collector demand, and a reputation as fast becoming “the official watch of the poker industry,” Hardcore Watch Company launches their first consumer gallery in Vegas’ Rio All Suite Hotel & Casino, against a backdrop of the 2008 World Series of Poker.
Read more

US Open of Surfing – Huntington Beach

US Open of SurfingHuntington Beach CA, July 18 – 27 – Honda US Open of Surfing presented by O’Neill

The event is anchored by North America’s highest-rated qualifying event and world’s largest professional surfing competition – the Honda US Open of Surfing presented by O’Neill. The heavily
attended professional surfing competition draws over 400,000 spectators annually and is celebrating it’s 15th anniversary.
Read more

Hot Rod and Bike Festival – So Cal

Hot Rod & Bike FestivalSunday May 18, 2008 – 4th Annual Hot Rod & Bike Festival in Historic Downtown Upland California. Presented by; K-Daddy (Route 66 Choppers) and JD Allison’s Bar & Grill.

Free Admission, Free Food, Live Entertainment, Hot Rods, Custom Bikes and Models… A perfect day for a good cause.
Read more

High Octane Motorsports Expo – Californina Speedway

High Octane Motorsports ExpoMarch 14 – 16, 2008 – Southern California’s premier High Octane Motorsports Expo was held at the California Speedway Fan Zone in Fontana, CA.

Produced by Xstreme Productions, this event showcased the hottest motorsports products and services available in off-road sports, performance boats, personal watercrafts, sand sports, custom motorcycles, RV’s, Toyhaulers, Clothing, Accessories and more! There was tons of Motorsport Prize Give-a-ways from Exhibitors, Live Motor Sport Action Entertainment, Music, Contests and Shows.
Read more

Hardcore Watch Company

Hardcore Watch CompanyHardcore Watch Company Owner & Designer Steve Soffa has been working in the world of promotional products for major corporations since 1993. Steve Soffa guided some of America’s top companies in their quest to effectively promote their corporate image and message. He utilized over 800 products manufactured by his corporation to achieve this goal, and felt an instant connection with timepieces – sophisticated and elaborate, watches were the perfect product for branded communication.
Read more